What’s hot in Spain: 5 key moments to launch a pop-up
Learn more about key Spanish events to expand your strategy.
Top 3 cities for a successful pop-up event
According to Savills, New York, Paris and London are the top 3 cities where physical retail continues to drive great sales. Compared to other locations, these resilient destinations have shown the right characteristics to bounce back quickly this year. There is a mix of factors that helps these cities perform so well. One common factor is robust domestic tourism, especially for London and New York. A domestic tourist is a person who's away from its usual residence but still located in its home country for at least one night. It seems that the staycation trend started during the summer after the pandemic.
It’s time for sustainable pop-up restaurants
Conscious food choices such as vegetarian and vegan meals are fueling not only the lives of millions, but also the food and hospitality sectors. Today, we’re going to explore three recent examples of food companies that have successfully invested in pop-up restaurants. It’s growing faster than you think The conscious trend of plant-based food sales grew in 2020 two times faster than overall food sales. And the most exciting part is that it is expected to keep a steady growth rate of 12,95% over 2021-2028. Companies and restaurants are offering more products that can be delish and healthy without harming the
5 inspirational ideas for stand designs
When starting a project for your next pop-up, consider these 5 inspirational ideas for stand designs. Why is design important? To attract the best crowd! Whether you're at an exhibition or in the middle of a square, a catchy stand is both the first visual message you send to your customers and the highest expression of your ephemeral action. Sometimes, design is just everything, especially if you are in the business of design itself or home decor. By standing out you will drive traffic to your booth, retain it and offer some special entertainment features. Depending on your goals and
Multipurpose pop-up: how to cater for wider audiences
Why the future of pop-up stores it's nothing but multipurpose, where retail and entertainment blend together.
Why beauty should go for pop-up stores
If you work in the beauty industry, here's why you should consider pop-up stores in your next marketing brainstorm.
The new phygital era of shopping malls
We all know how much retailers from all around the world are now accelerating plans to adapt to a new, post-pandemic reality. It's time for a new phygital era of shopping malls, where phygital means a perfect match between the physical and digital experience. Shopping malls need to reconsider their spaces, turning into a thriving community where people will live, work, play, and eat. A place that goes beyond our parents' idea of shopping mall, that offers both valuable experiences and shopping opportunities. It's all about reinventing The added value of shopping malls need to be experiential. 68% of consumers expect
4 crazy spaces you can rent in Barcelona
Sometimes you just need that space. The "wow" one. Either because you need to impress your guests, or unveil a secret company event. We're going to show you 4 of the craziest spaces you can rent in Barcelona: no matter which kind of action you're going to launch, there's something magic about these venues that will definitely ensure your event's success. VIP's style in a luxury gulet boat Disclose the purest essence of the Mediterranean by sailing away in this 25 meters long wooden boat. Equipped with a bar counter, bathrooms, terrace and sofas, tables and a sound system, this special
That provocative pop-up restaurant in Madrid
To rent central locations in busy cities and offer surprising experiences: this is the case of Lamucca's first pop-up restaurant, located on the iconic Paseo de Recoletos in Madrid. Ding Dong, as it is called, is an example of ephemeral architecture and marketing applied to the food and drink sector, something that does not seem to be so common (yet). In this pop-up restaurant customers will be able to appreciate a very special interpretation of the classics – and not so classics – of international street food. But what conquers the most is the attitude. Good vibes, sprinkled with some provocation,
5 amazing spaces for your pop-up shop in Berlin
Berlin is very well known for its lively shopping life. It is often called the paradise of shopping lovers, the place where you can find everything you need. That’s why it’s also very common to find fascinating pop-up stores from the most various brands. To help you make yours come true, we picked 5 wonderful spaces in Berlin for your next pop-up shop. Impress your guests at Torstrasse Located in the heart of the city, this is the perfect place to host company dinners, events, talks or pop-up shops in Berlin. It has a very large shop window that works great if
Go—PopUp joins the #MWC22 with two engaging stands
165 countries, 4 days and 1,500 exhibitors: these are the numbers expected at this years’ edition of the Mobile World Congress. The leading global meeting for the connectivity and tech innovation sector will open its doors in Barcelona next Monday, attracting more than 100.000 attendees. We are excited to share that Go—PopUp will be present at the event in two different stands, showcasing the latest news and projects. Visitors will be able to meet our team under the framework of 4 Years From Now, the startup event of the #MWC22. The final goal of this inside-event is to support startups, investors and
Go—PopUp first pop-up store in Ireland helps female-led fashion businesses
Go—PopUp first location scouting in Ireland has led to a great partnership with Greens Are Good For You and we can't be more excited. The brand is an Irish female-led business. It aims to reducing waste, allowing women to wear colourful items in a sustainable, affordable way. Through their website, you can rent fashion clothes delivered straight at your door and then return them back. The shared wardrobe is their starting point to enter the circular fashion economy. And they loved the idea of bringing other sustainable fashion brands together, so people can shop in just one place. Everything in
6 outdoor spaces you could earn money from
Did you know you can earn money from renting outdoor spaces? You may own an apartment, or even a building. But you could also own the external facade, the parking lots or internal gardens. Do not fear thinking about earning money from those too. People love peculiar venues to launch spectacular marketing actions, so… the sky's the limit! 1# Shopping Malls External Areas Among all the possible outdoors spaces, external areas of shopping mall centers are very much demanded. Brands can use their creativity and disclose their marketing strategies through pop-up events, but also leverage on the peculiarity and the position of
Go—PopUp X Simon: un roadshow por más de 47 ciudades
Érase una vez, un contenedor itinerante de 30 m2 que se propuso llegar a cualquier lugar de la península a través de un roadshow por 47 ciudades en España, Portugal y Andorra. Un comienzo fascinante, ¿no? ¡Te contamos más acerca de nuestra inspiradora aventura con Simon! Simon, líder de cabecera para soluciones tecnológicas de iluminación y conectividad, ha apostado por una ruta experiencial e inmersiva. ¿El objetivo? Dar a conocer su nueva línea de producto en toda la peninsula. La linea se llama Simon 270, y de aquí el nombre, #RoadShow270. Se ha tratado de todo un reto. Organizar un roadshow
Go—PopUp scouts the perfect pop-up place to launch Arcane, the new Netflix series
We're sure that if you know what Riot Games is, then you probably are excited about Arcane being released by Netflix. Time to spoiler it: a pop-up store for League of Legends lovers has been launched in Madrid! But first, let everyone get acquainted on what we’re talking about: Riot Games is the famous game developer and publisher of League of Legends game. And Arcane is the League of Legends inspired Netflix animated series that has just been released, with an epic promotional campaign taking place all around the world. The epic promotional campaign Imagine great things. The first episode of the series
5 innovative trends for pop—up stores in 2022
Oh yes, another year has almost gone by. While pop-up stores keep on gaining popularity as an incredibly powerful marketing strategy for retail brands, it’s now time to forecast which are the top 5 most innovative trends for pop-up stores in 2022. Grab your notepad and pamper yourself with some inspiration. Authentic Influencer Marketing Being an influencer has always been about becoming an icon of beauty trough perfect selfies. However, audiences are now looking for more quality content. And videos are definitely the most popular format to do that, thanks to the rise of Tik Tok, IGTV or Instagram Reels. Influencers are
Go–PopUp supports sustainable fashion in Vienna
Many small retail businesses are now entering the market with a clear, meaningful vision: define a sustainable way of wearing, creating a positive impact in the fashion world. Being eco-conscious about what you wear is now becoming important especially for new generations. Have you noticed it? Collections made of unique materials and advanced sustainable fabrics are hitting the catwalks and fashion shows. And it's attracting designers’ interest and people's attention. SHOHEI is one of those small businesses riding the waves of this trend. Founded by Lisa Pek and name giver Shohei Yamamoto in 2016, the brand creates women and menswear collections by
5 tips to manage a complex project: the Smile Direct Club’s case
Pop-up projects can be fun. Yet, it doesn’t mean they are easy to organise. The key to success often lies in the tiniest details, especially when you’re thinking about breaking into new markets with complex pop-up projects. That’s what we have confirmed while working closely with SmileDirectClub, a teledentistry company from Tennessee (US). Despite being digital native, the company is now trying to connect physically with audiences also in European countries. And pop-up stores happened to be the smartest solution to address the company’s needs. Based on our experience, here’s 5 tips to keep in mind if you’re about to manage an
Increase you bookings from now on
Discover Space Promotion and increase your bookings from now on. The options that appear on a website when we search for a product or service are endless. That's why landlords consider that having proper web positioning is becoming more and more crucial. Nowadays, everyone is in a hurry, and online users don't spend their time looking at the products that appear last on a website. That's why Space Promotion is now available on Go—PopUp and Go—Logic. It will allow your properties to appear at the top of the catalogue and increase your bookings. In addition, our sales department will actively promote them
News about upgraded functionalities
We have been quiet, and it's because we have been working on something, just for you: news about some upgraded functionalities! Go—PopUp has upgraded some functionalities! Our aim has always been to support you in achieving your goals by finding the best location for your pop-up event. We upgraded our functionality to make the navigation experience on our platform more user friendly. //Revamped map and filters We revamped the map to allow you to find easier and faster the venues with the characteristics you desired: A faster and precise map: to better access thousands of venues,More accurate filters: to better select your preferred locations,Direct navigation
SmileDirectClub: from online to physical
Go–PopUp’s latest Success Story is SmileDirectClub Pop-Up: from online to physical touchpoints. SmileDirectClub was founded in 2014 as a teledentistry company in Nashville, Tennessee (USA). At the moment works in more than 14 states across continents: North America, Europe and Asia. PHYSICAL POP-UP IN BARCELONA SmileDirectClub is a digitally native company. It is pretty typical that companies born first in the online world decide at a certain point to connect to the end consumers, above all when the product is innovative. The physical pop-up in Barcelona (Spain) gave SmileDirectClub the possibility to meet face to face customers, explain the product and answer any