Kapten & Son pop-up in Amsterdam (The Netherlands) ended its experience on Wednesday the 15th of January, after 2 months. This is our last Success Story. We sat down with the Kapten & Son team to learn about this experience, as this was their first international pop-up store. The brand’s goal was to raise both local and international brand awareness. Moreover, Kapten & Son's desire was to offer an additional touchpoint to the customer, who can discover the brand's entire world in one location and learn more about all products.  The decision of opening a pop-up shows the twofold purpose. Following the

While it is evident that pop-ups are on the rise when it comes to the retail sector, they are entering new territories. If there is one trend, I think we will bring along to next year, and it is going to grow along 2020: it is using pop-ups as a recruiting strategy. I already mentioned this scenario when talking about the trends to watch during 2019, and to confirm this, just a couple of weeks ago, we successfully powered, together with The Gardeners a creative agency, a recruitment pop-up for Arkin. A mental health organization expert in psychiatry and addiction care operating

Instagram is a perfect tool to build your brand, and a pop-up store the physical scenario to meet the community built on the digital platform. This is how ten stores went from Instagram to a pop-up store. IG has 1 billion active users and around 500 million using it every day. The average IG user, probably a Gen-Z, spends an average of 53 minutes per day swiping through photos and Stories. It is only 5 minutes less than on Facebook. So, there is no doubt that as a brand, it is worth building up a community on Instagram.   IG POP-UP Last week, Instagram opened a

How can a company survive decades and be a market leader? We have been collaborating with a brand that is an example of thriving through time and challenges: LAMY. LAMY, a producer of writing instruments based in Germany, was founded by C. Josef Lamy, in 1930. After working as an export and branch manager for an American writing instrument manufacturer, he decided it was time to set up his own by purchasing the Orthos pen manufacturer. Since then, LAMY has been a leading company in the production of writing instruments in Germany, in Europe and across the world.  LAMY succeeded to

Kaotiko a streetwear style company based in Barcelona (Spain) celebrated, from the 8th of July to the 8th of September 2019, the second pop-up store in San Sebastian (Spain), repeating the experience of the summer of 2018. To this achievement, it added a second location, a pop-up store in Zaragoza (Spain) in the Mall of Puerta Venecia, all powered by Go— PopUp reinforcing this way their efforts to grow, in a country where they have already 12 stores. Through pop-ups Kaotiko aims to increase its presence, during the summer peak, in cities where yet it does not have a store. Using

Crowds of people lined up outside to wait to get in to one of the most anticipated live marketing events in the city at an exclusive location found by Go—PopUp.   Arizona Vintage is a vintage fashion brand founded in 2013 in northern Spain that offers one-of-a-kind treasure pieces found all around the world. In recent years its fame has only gone uphill, becoming a staple brand in the wardrobe of many for its distinct and diverse street-style products perfect for various different occasions. Aside from its alluring style, Arizona Vintage is committed to sustainable practices, recycling second hand pieces and transforming them

After Donuts incredible on-going success with its first store in Diagonal Shopping Center in Barcelona , Go—PopUp has found the perfect pop-up store for its second location of this famous brand from Bimbo. Donuts has been making its iconic and delicious Donuts since 1962 in Spain, when its founder visited the United States and discovered new innovative methods to create doughnuts. Yet, he was not authorized to bring the ingredients he saw in this trip. Instead, he made a unique formula that applied to the standards set in Spain, using different flours and a variety of other ingredients that eventually led

intu Puerto Venecia hosts a new pop-up store from the Barcelonian brand Kaotiko, which will be open during the next months in a prime location, occupying an area of 120 m². Kaotiko began its fantastic journey in 1999 with a very clear mission: to bring fashion to the street. It has established itself in the Spanish market as a benchmark for urban fashion and street style, going from spontaneity to the maturity of a brand with its own style that in 2017 achieved more than 12 million euros revenue. Since its inception, Kaotiko is still committed to a local textile

The eternal spring of the Canarian Islands was unveiled in a unique experiential pop-up experience in London, supporting the Canary Islands marketing campaign to promote and grow tourism. Objective Marketing Promotion Event for Canary Islands Tourism Campaign Duration of 3 days in a high frequented A-Location in London Create awareness and reach new audiences for the Canary Islands as a travel destination   The goal was to transport the campaigns core message Winter is not coming and transport the feeling of the seven islands where the sun always shines. From volcanic landscapes to ancient forests, endless beaches or peaks so high they

Pop-up events considered live communication and experiential marketing have become the latest marketing asset. But what is a pop-up success? One key strategic element strategy is to present a new idea in an innovative format.  //Have a clear vision of your goal and know how to measure it. A pop-up doesn’t necessarily have to sell anything. It is not about revenue, but much more.  It is about creating a new worthwhile experience for your customers. A pop-up wants to create a huge buzz and new customer touchpoints. It’s important to deliver the idea you have set in an innovative way. The idea must

Located in the new retail zone at the upper floor of the prestigious shopping centre in Barcelona,  the space creates an opportunity of visibility for various brands. For both new entrepreneurs and large firms, The Cube is a pop-up space dedicated to sharing ideas and projects in one of the most popular places in the city. Diagonal Mar shopping center wants to bet and make known initiatives and projects that can be extended. Fashion, technology, food, culture, sports, health, beauty

For this project, Go—PopUp was responsible for finding the perfect live communication location in Barcelona at the recognizable Diagonal Shopping mall.     The pop-up is a stand that offers the opportunity to enjoy a round and unique moment, where you can personalize your doughnuts in a variety of fillings, coverages and toppings for any taste.       This delicious experience is located the bottom floor of the shopping mall, along other popular brands, where it will stay till January 31st. Definitely a sweet event that would be difficult to pass!      Discover our Shopping Centers  

Go-PopUp continues on collecting success stories, this time offering the ideal pop-up for the Barcelona brand Kaotiko, at the heart of San Sebastian. The pop-up project for Kaotiko lasted three months in the central plaza of the Bretxa, located in the famous coastal city of San Sebastian.     This glass-cube pop-up with an unbeatable location, allowed Kaotiko to show its collection of seasonal summer clothes with this temporary and strategic live-marketing action.     The city was picked as part of the European pop-up project for the brand. San Sebastian is just the start of the roadshow concept that Kaotiko will bring to more European destinations

Go—PopUp worked on the openings of Corona’s first two spaces in Catalunya during the summer seasons, whose locations were in Barcelona and Sitges and each were transformed in an oasis filled with nature. Corona’s main objective was to open attractive reference spots, where the beachy and chill-out essence that the brand is known about, gets visitors into the mood.     During this project Go—PopUp participated in the creation of a tropical and relaxed “scape”, distinctive to the brand. With the help of our landscape designer Jose M.Blas, known for its work on vertical garden designs, orchards, and other great projects, the synergy between neutral-toned

The Vienna Design Week, Austria's largest design festival, is taking place in the upcoming weeks giving exciting opportunities for businesses to show their products to an international market. In Go—PopUp, we are proud to have a variety of spaces in Vienna that are perfectly suited for this event. One of these is the Design Corner, by Silvia Kro. During the design week, her pop-up will be home to the Vienna Design Corner, located right at the centre of Vienna's design hotspot in the 6th and 7th districts. The spot, which has been the place for the variety of top pop-up events, is

ÍTACA, one of Spain's leading agencies for events, marketing and communications, has most recently worked with Go—PopUp on the creation of the impressive KLM pop-up store. The goal at Go—PopUp was to find the perfect temporary space where ÍTACA would produce the event, putting together all the components that made the pop-up store a success. ÍTACA elaborated a one of a kind experience for KLM's target clients, as they were able to live one of the airline's experiences way before arriving at the airport. On this occasion, we talked closely with our client about the key factors that make ÍTACA standout in the market,

Last weekend Aperol carried out a pop-up event at Pals beach, located in the Costa Brava in Spain. The famous aperitif brand trusted on Go—PopUp to make the event reality, where Um Pals was recommended as the perfect space to execute it. In this, many different themed spaces were made where clients could explore the variety of atmospheres, such as one with a Balinese style, and another one dedicated to summery photocalls.     The pop-up also counted with an extraordinary service, offering appetizers and the delicious Aperol Spritz to everyone that assisted in the event.     If you were not able to live the Aperol at the

This last weekend Leveza presented its first pop-up store in Barcelona. The American brand made this unique space along with Go—PopUp, creating an attractive experience for their clients at the Maremagnum shopping centre. This a strategic location as it is one of the most visited spots in the city. The pop-up counted with the first collection of the brand that consisted of swimsuits, tops and shots, known as the new must-haves for any trip. Exclusive by the brand, the garments are made by a fabric characterized by being lightweight and thin that has the ability to dry in just 15 minutes. Perfects to bring them